Partners & Rewards
With eligible Vitality plans, your everyday movement can unlock real rewards — from weekly treats to bigger incentives. We’ll help you choose the right cover, explain what you’re eligible for, and keep it simple from start to finish.
Apple Watch
Stay active and you could pay less for an Apple Watch with qualifying Vitality health or life insurance plans. Eligibility criteria and terms apply.
Gym discounts
Get rewarded for moving more with discounts on selected gym memberships. Partner gyms and discount levels vary by plan and status.
ODEON & Vue
Work towards discounted cinema tickets (and on some plans, bigger rewards when you hit streaks). Terms and eligibility apply.
Waitrose & Partners
Earn cashback-style rewards on eligible healthy food shopping with Waitrose & Partners. The rate depends on your plan and status.
Health screens
Access health checks and screenings at discounted rates (availability depends on plan type and benefits level).
Discounted fitness trackers
Track activity your way — Vitality supports a range of devices and offers rewards linked to activity tracking. Options vary by plan.
Your Free Quote
Tell us what you’re looking for and we’ll confirm eligibility and the best options for you.
*Reward partners and availability can change. Terms, eligibility criteria and plan requirements apply.
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