About Alliance Financial

Meet the Alliance Financial team

We’re here to make protection feel simple and calm. Clear advice, no pressure, and cover that actually fits your life (and your budget).

Protection-led advice Plain-English explanations FCA regulated

What you can expect

We’ll explain your options clearly, answer your questions, and put cover in place properly — without the overwhelm.

Friendly support Personal recommendations

A bit more about how we work

No jargon. No panic-selling. Just honest conversations and a clear recommendation based on what makes sense for you.

Clear advice, tailored to you

We take time to understand your family, income, commitments and priorities, then outline cover options we believe are suitable. You’ll know what your policy does, when it would pay out, and the key exclusions before you commit.

Support from start to finish

We’ll handle the admin, chase what’s needed, and keep you updated — so getting covered feels straightforward, not stressful. If you already have cover, we can review it and help you decide what still makes sense.

Plain-English explanations

We’ll make sure you actually understand what you’re buying.

No pressure

We’ll guide you on the most suitable cover for you.

Cover done properly

We focus on the details that matter: definitions, exclusions, and real-life protection.

Meet the team

Here to make protection simple, calm and properly taken care of.

Hayley Macdonald

Director & Protection Specialist

Hayley helps clients put the right cover in place with a clear plan and zero overwhelm. Expect straight answers, options explained properly, and cover set up correctly from day one.

Protection planning Family & business cover

Alison Soudan

Protection Administrator

Alison keeps everything running smoothly behind the scenes — chasing what’s needed, supporting applications, and making sure you’re always kept in the loop.

Application support Client updates

Recognition

Award-winning protection advice

We’re proud to be recognised for delivering protection advice properly, clearly and with real care.

Premier Adviser of The Year 2024
Vitality Exclusive Associate Awards

Health Adviser of The Year 2024/25
Vitality Exclusive Associate Awards

Get started

Want cover in place without the faff?

Share a few details and we’ll come back with next steps.

We review your enquiry

We confirm what you need

We recommend suitable options

Alliance Financial Ltd is authorised and regulated by the Financial Conduct Authority. FCA Register number: 1041265. Registered in Scotland (Company No. SC852350). Registered office: B/1 264 Bath Street, Glasgow, Scotland, G2 4JP.

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